Archive for September, 2011
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Multiple Domain Name Penalty
If you own a web site AND you have multiple domain names registered you might want to read this with your full attention. There are a great many web sites out there which by inappropriate use of multiple domain names effectively cripple their search engine rankings by blatantly breaching search engine guidelines!
Site owners often register more than one domain and there are sound reasons for doing this including; 8211; The main URL includes a keyword phrase but istoo long to type quickly so a shorter cryptic one is utilised and maybe is also used on business cards and letter heads. 8211; You take various versions of domains to prevent competitors from grabbing them 8211; dot.com dot.co.nz dot.biz dot.info etc and point them all to the “main” site. 8211; You take various country versions 8211; dot.co.nz dot.com.au dot.co.uk because you are going to expand into those markets 8211; but in the interim you point them all to the “main” site.
There are also misguided reasons for doing this including; 8211; Having multiple domains pointing to the same location in the hope that the search engines will be duped into indexing ALL of them as different content giving you lots of top rankings under different domains.
Search engines hate duplicated content with a passion8230; but their automated spiders and bots cannot determine which category YOU fall into 8211; uninformed and innocent of intent or deliberately and knowingly manipulative. So all sites who transgress can expect to be treated equally. And yes you can be banned from the SE indexes for getting it wrong!
The search engines do not give out many guidelines 8211; in fact they are all very coy about giving too information much away. However when they do make a statement by way of guidelines regardless of how politely it is worded you had best sit up and take notice because they are really really serious about it!
Google Guidelines on Multiple Domains
In the case of Google their Webmaster Guidelines are unambiguous! E.g. on this page; http://www.google.com/support/webmasters/bin/answer.py?answer=35769 Google are quite clear on this;
Quality Guidelines 8211; Specific Guidelines 8211; Don’t employ cloaking or sneaky redirects. 8211; Don’t create multiple pages subdomains or domains with substantially duplicate content
What This Means to You
There is a clear and present danger in having multiple sites pointing to the same locationif they load exactly the SAME content this is a SERIOUS breach of Google’s Webmaster Guidelines and is expressly FORBIDDEN because the search engines can only interpret this as a blatant attempt to generate duplicate content under different URL’s.Regardless of your actual intentions in this its likely to result in a BAN from search engine indexes. : Not a good start to an online presence right?
Ignorance of The Law is No Excuse
Ignorance of search engine guidelines is not a valid excuse either! Unfortunately many webdesigners and hosting companies are blissfully unaware of thecorrect way to implement multiple domain names. The result is that many web site owners unknowingly jeopardise their site’s inclusion in the search engine rankings.
My advice is that if you have more than one domain name you check how its been set up. If your have two domains; www.domainno1.com and www.domainno2.com and BOTH load the same pages but with the different domains showing then you have a problem. If you can also load the sites as http://domainno1.com and http://domainno2.com then totals 4 different ways of indexing the SAME content!
The Right Way to Do It
That said it IS permitted to have multiple domains pointing to the same content BUT it may only be donevia the use of a Permanent 301 Redirect being applied to the secondary domains e.g. typing inthe URL for any of the secondary domains will redirect you to the main site. This change can easily be implemented at no cost other than a few of minutes of time.
In this example www.domainno2.com is redirected to www.domainno1.com and and neither visitors nor SE spiders ever “see” content under the secondary domain name. The same logic should also be applied to the nonwww versions of both domain names to complete the process and to prevent potential conflicts with the search engines.
About the writer:nbsp;nbsp;Isaac Chu is Project Director of Evinco Solutions Limited. Evinco provides innovative business software include emarketing web solutions email marketing software ecatalog publishing software invoicing software and electronic cheque writer. Visit: http://www.evinco.com.hk
Linux Servers: What Can Be The Key Divergence?
It is a matter of fact that there are several people who are anxious because they are unable to employ Linux hosting due to the reason that they run Windows on their PCs. It is a matter of fact that there is no relation between operating system on ones PC to the web hosting environment employed by one because the second one is drived remotely on a web server the place where users website are uploaded.
In fact Linux and Microsoft Windows are two dissimilarly directed operating systems. One cannot deny the fact that Windows does not require the service of introduction and is familiar to everyone. However Linux is a latest version of the UNIX operating system. Both are similar in providing top quality environments ideal for web hosting. Still there is little dissimilarity between both.
To come to a conclusion which is the best one should examine given below aspects:
Price:
If one talks about the Linux system then it is generally called an “open source” operating system. This means there is no presence of licensing fees to pay. Hence one can say that in comparison to Windows Linux is quite economical. Microsoft after the success of Windows XP started promoting software activation which means a single copy of Windows can only be installed on one computer. However with Linux once the user buys a copy it is his/her own wish that how much time he/she wants to install it on how many computers.
Dependability:
Linux operating servers are known for their stability and reliability and comparatively few cases of crash happens than a Windows server. Consequently a Linux server provide additional ‘up time’ for a particular website.
Experience:
If one talks about the years of service then Linux is comparatively more familiar to hosting than Windows.
Pace:
One cannot find a big variation in speed between the two servers but if one talk about the processing of basic web pages then Linux wins the race.
Functionality:
If one talks about functionality then Windows sustain ASP Active Server Pages which is known to be a Microsoft programming/scripting language which permits user to construct dynamically databasedriven web pages after linking to a Microsoft database like for e.g. SQL Server or Access. However Linux does not assists above mentioned things rather apply MySQL database as a substitute.
If the user has decided to employ Microsoft FrontPage for the purpose of giving shape to his/her website it does not compel him/her to opt Windows hosting. The entire Linux account come along with FrontPage extensions at zero cost permitting the user to upload his/her FrontPage website to his/her web space on a Linux server.
Scripts:
There are plenty of CGI programs which one can easily find on the Internet. The bulk of space in it is occupied by the Perl scripts which are been developed on Linux / UNIX web servers. So these scripts are generally installed and operated on a Linux server at a smoother pace. Additionally there are several Perl scripts available on the Internet which one can download without paying any cost.
In short one can say or rather can reach to a conclusion that Linux hosting is easier to use comparatively more reliable delivers free open source software and one can get it at a lower cost in comparison to Windows hosting. Hence one can say that except user is bound to require windows specific features like for e.g. ASP and an Access database one should prefer Linux over Windows as it provides better facilities at a cheaper rate.
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How To Shop For Business Web Hosting
Just like any other service when shopping for web hosting you will want to check out what you are getting before you decide what to do. When you make a big decision you weigh your choices to make sure you are choosing what is best for you. The same is true when you are shopping for a business web hosting service. You want to make sure you are getting exactly what you need at an affordable price.
First you will want to make sure that you even need a business web host. There is no sense spending money on a web host if you do not have to have one. If you do decide you need a business web host you will want to know exactly what you are looking for. By knowing what you need in the company you will cut down on cost. If you get services you don’t need you will end up paying more money for them and never use them. Make sure you get what you need but not more than what you need.
Cost is another thing to consider. The cost will vary a great deal depending on what company you decide to go with and what features you need. You can spend anywhere from forty dollars to thousands of dollars a month. You will also need to take into consideration how much you can afford to spend on these services. You may also want to find out if you have to pay annually or monthly.
You will also want to make sure the site is a quality site that you can count on. You may want to do some background checking. You do not want to spend a ton of money on a company who can not deliver what they say they can. Checking with other companies who use a certain service is also a good idea. This way you can get an honest opinion of how the service is.
Technical support is another important issue you need to check into. You will want to make sure you have around the clock email and phone support. You never know when something can go wrong that you will need help with.
This also goes for down time. If the service has a lot of down time this will effect your business. Going with a company that has an uptime guarantee is a good idea. When the service is down no one can visit your site which defeats the purpose of having a web host. You may also want to make sure the service has a satisfaction guarantee. This way if you are not satisfied you can get your money back and find a different service that will provide what you need.
About the writer: Gregg Hall is an author living in Navarre Beach Florida. Find more about this as well as dedicated webhosting at http://www.affordablededicatedhosting.com
