Archive for November, 2010
The Lure Of Black Hat SEO
Black hat Search Engine Optimization SEO as often mentioned here are tactics used to trick Search Engines SEs into ranking a page or website higher in the Search Engines Rank Pages SERP for a particular term or keyword than they really deserve. If a site or a page is identified to be trying to manipulate its algorithm it is either penalized a phenomena known as “sandbox” or deindexed i.e. completely removed from the SE’s index and made unavailable to the internet.
But even such far reaching consequences have not been able to deter black hats. Developers and purveyors of such techniques are often above average software developers who are keen to stay a step ahead of the ever evolving and certainly improving SE algorithm. This algo is the complicated server side software developed by SEs to determine a pages relevance to “Beef Jerky” it is this algorithm that determines which web pages are most relevant and in what order in the SERPs. It then serves you this list SERP starting with the page it considers most relevant.
Black hats are a stealthy yet smart group of people that use their coding genius to reverse engineer the SEs algo to determine what parameters they use to determine what to rank where. They run thousands of tests using complicated sampling and mathematical formulas to discover manipulateable loopholes in SEs. They then manipulate those parameters on their website to improve their ranking. From the late nineties keyword stuffing to today’s Tag and Ping all are as a result of the work of black hats.
High position in SERPs is literally equivalent to higher incomes. The irony is that one of the strongest drivers of black hat is a development of the most irritable of SEs ; Adsense by Google. Google abhors black hats the most. They react to them swiftly and decisively yet their advertising program Adsense is more than a significant motivation for black hats.
Adsense is an advertising program that rents websites to display adverts for a commission. For every click on that advert the owner of the website makes some money.
With payments that used to be as high as 50 dollars the equivalent of Ksh 3500 per click you can do the math for a site that gets 30000 visitors per day and has an Adsense click ratio of just 10. Such payout have been making black hat lucrative despite the risks.
About the writer: The author writes for HealtheMark.com on topics on weight loss
The Basics Of Seo Through Seo Expert – Some Faqs
Search engine optimization SEO is a substance foreign to many people. Rarely a day passes when I do not get asked a few questions on the topic. So I decided to publish this article in the FAQ hopes it will help people to understand the basics and make them a little more comfortable with the whole area.
Q: Why Search Engine important to me?
A: 85 of all website traffic is driven by the search engines. The only online activity more popular than research is a messaging service. 79.2 of American users do not go to page 2 of the results. 42 of users click on the no.1 result. For the under40 years the Internet will become the most used in the media the next 23 years.
Q: How do search engines decide their ranking? SEO Expert
A: IMPORTANT: You can not pay a search engine in exchange for a high ranking in the natural results. You can get a high if your content is deemed relevant by the search engines.
The search engines to identify content for their search results by sending spiders robots exploration analysis and index your site his record details. Complex algorithms are then used to determine if your site is useful and should be included in the search engines search results.
Q: Can I simply not pay for a senior?
A: No. The biggest concern for companies search engine like Google and Yahoo is to find the content that will bring them more traffic and thus more advertising revenue. In other words their results must be relevant. The results relevant is a good search engine; irrelevant results allows for a shortlived search engines.
Most search engines these days with two kinds of results whenever you click Search:
“X Natural / Organic is the real search results. Results that most users are looking for and which form the largest part of the window. For most searches the search engine displays a long list links to sites with content that is related to the word you searched. These results are ranked according to their relevance and importance.
“X Pure Paid advertising. This is how search engines make their money. Advertisers pay the search engines to display their ad whenever someone is looking for a word that is related to their product or service. These ads are similar to that of search results but are usually labeled Sponsored and normally take a small portion of the window.
Q: How can I get a good ranking?
A: There are four stages:
Step 1 Use the right words on your site
Step 2 Get lots of relevant sites to link to yours
Step 3 Use the right words in these links
Step 4 Have a lot of your content and add more regularly
Q: What is search engine optimization SEO?
A: Search Engine Optimization SEO is the art of creating a Web site that is search engine. That means:
1. using the right words in your copy
2. using the right words in your HTML
3. structure your site correctly
4. design your site
For more information on these elements 4 download our “SEO eBook” Secrets of Seo Services .
Many people use SEO also describe the other ingredients in a highranking “Link Popularity”.
Q: What is the link popularity?
A: Think of the search engines as a big election. All sites in the world are candidates. The backlinks are votes. The more votes links a candidate website has the more important it is the higher its ranking. Link popularity is all about the number of links you have and how you can get more.
Links to your site on search engines to tell how your site is important. They assume that if it s important enough to many other sites to link to it s important enough for them to appear at the top of the ranking. Links are the most important factor in the ranking. In general the more you link to your site from other sites the higher your ranking.
Q: Are there any links better than others?
A: Yes! Ideally such as those related to:
1. from relevant sites sites that use the same keywords;
2. comes from important sites have a good ranking;
3. include your keyword within the text link;
4. includes various link text not the same link text each time and
5. comes from a page that contains links to several other sites.
When a search engine sees a link that meets most or all of these conditions she said Hey this site must be credible and important because others in the same sector are pointing towards it.
Q: How do I get lots of links to my site?
A: There are several possible ways to generate links. Some are dubious like autogeneration software and sites set up by webmasters simply to host links to other sites and I won t discussed here. Others such as those discussed below are legitimate.
1. Add your site to DMOZ and Yahoo directories and other free directories
2. Check where your competitors links are from
3. Write and submit articles for publication on the Internet
4. Swap links
5. Partner websites
6. pay for the bonds
Q: What do you think is the best way to get a good number of links?
A: Article PR. Writing articles useful and leave other webmasters to publish free of charge in exchange for a link in the byline. PR of the article you do not have to pay for the link you determine the content of the page containing the link you determine the link text and the link is more or less permanent. A single article can be replicated hundreds of times and each time is another link to your site!
For more information read divinewrite.com / seoarticles.htm or visit ArticlePR.com.
Q: How can I write a good article PR piece?
A: See divinewrite.com / seoarticles.htm.
Q: How can I get a good classification using free reprint content?
A: See our signature.
Q: How long does it take to get a high rank in search engines?
A: A long! It is impossible to say how long you will need to spend generating links but you can be sure it will be a while whatever the method of generation link you are using. You just have to keep at it until you have achieved a high ranking. Even then you will still have to devote some time during the task otherwise your ranking declines.
Q: What is the Google Sandbox and is it true?
A: The Google Sandbox theory suggests that whenever Google detects a new website it withholds its rightful ranking for a period while it determines whether your site is a genuine credible long term site. It does this to discourage the creation of SPAM websites sites which serve no purpose other than to boost the ranking of some other sites.
There is a lot of anecdotal evidence supporting the theory but there are also many discount. Nobody categorically proved its existence.
Q: What is the link Google depreciation filter and is it true?
A: The depreciation Google Link Filter theory suggests that if Google detects a sudden increase ie several hundreds or thousands in the number of links to your site they can sandpit for a period or in fact penalize you by lowering your ranking Or of a blacklist of your site.
There is a lot of anecdotal evidence supporting the theory but there are also many discount. Nobody categorically proved its existence.
Q: What do I SEO firms beware of?
A: Beware of SEO companies that promise or guarantee results within a given time frame especially if they will not expand their ways to link to your site.
Q: I am confused by all the terms used in SEO can you help?
A: See our signature for be SEO Expert.
Q: What is keyword analysis?
A: The first thing you need to do when you begin to run after a good search engine ranking is deciding which words you want to rank well. This is called conduct a keyword analysis. The keyword analysis involves a bit of research and a good understanding of your business and the benefits you offer your customers.
For more information download our free ‘SEO eBook “Secrets of SEO Expert.
Q: Should I submit my site to search engines?
A: Theoretically no. But I do not want to risk not to do so especially since it’s free. As soon as you register your domain name submit it to Google! Even if you haven t built your site or thought about your content submit your domain name to Google. In fact even if you have not fully articulated your business plan and marketing plan submit your domain name to Google.
For more information download our free ‘SEO eBook “Secrets of divinewrite.com / seosecrets.htm.
Q: Should I submit my site to search engines more than once?
A: No need. Although some search engines let you do this there is really no need.
Q: What are the directories and do I submit my site to them?
A: Directories are sites or Web pages which lists simply great site and give a brief description of the site. Some are free and some require you to pay for an ad. Free directories are useful because you get a free link. However the links are not worth much. Paid directories can be good if they are relevant but can be expensive in the long run so choose carefully.
An essential for any directories website is the DMOZ Open Directory Project.
About the writer: SEO Expert presents Seo Services that means the webmaster does not attempt to deceive search engines. SEO Services means playing by the rules. The web pages that are created by SEO Expert with whitehat SEO methods are beneficial to the Internet search engines and clints
Synapse India – Increasing Your Web Ventures ROI
Search engine optimization is an art. Algorithm of search engines changes in frequent intervals and makes this art a complicated one. The fact that is adding to the worries of Search engine optimizers is the top level of secrecy maintained but search engines regarding these changes. SEO experts at Synapse Communications might not have the exact idea regarding algorithm at particular period of time but they have a set of ideal practices to have better visibility of your website irrespective of changes.
Synapse Indias SEO experts understand the fact that still content is the king in search engine optimization area. They devote their best efforts to generate keywordrich informative easy to understand and qualitative content for your website. At the same time they ensure there is no instance of plagiarism.
Building the website is not enough to attract visitors. Hence SEO experts at Synapse ensure that your website is search engine and userfriendly easily loadable and has compatibility with all major browsers. They give a professional and attractive look to your website. Flash is used judiciously after proper analysis of your business need and the psychology of your target audience.
Wrong keyword targeting might be suicidal for small and medium scale business ventures. Giving utmost priority to this aspect SEO experts at Synapse India choose the keywords by judging their attractiveness and popularity. Apart from it they deploy techniques like social bookmarking link building and pay per click services to increase your visibility on organic search results.
The increase of interactivity in the web space is making the task of SEO experts tougher. At Synapse Experts maintain a balance between both SEO and SMO Social Media Optimization campaigns for better results. For instant gains they never take help of spamming or link harvesting. Rather they devote their skills and techniques within ethical boundaries of search engines and aim at long term results for your website.
About the writer: Myself webmaster of the http://www.synapseindia.com/ synapse india is a part of synapse communications group a complete consultancy for software development services.
