Archive for December, 2009
Sales Marketing With A Twist
Although ebooks are one of the most common entry vehicles into Internet business a very small percentage of them actually make money. It’s not necessarily the content of the ebook but the venue in which they are sold. Since there are so many ebooks on the market you need a different twist to your marketing message to gain attention.
What Are The Alternatives?
You could pack up and leave town with your tail between your legs or think about how to better position your literary masterpiece. Your purpose was not to give the eBook away but to sell it at a fair price and make a profit. In this article I’m suggesting a twist to the traditional marketing of your information product. Give it away! No I haven’t lost my mind. Giving your Book away can take a number of different turns and in fact is a common Internet marketing tactic.
Giveaway marketing is nothing new on the Internet yet many individuals haven’t used it to any great extent. In the physical retail product world it is sometimes referred to as a “loss leader” a cheap item sold at near cost to bring buyers into the store. It’s been working for many years and it’s no different on the Internet.
1. Resale Rights: Sell the resale rights of your eBook individually. Let the reseller charge their own price with your specified minimum floor which only you set. Selling the resale rights will allow you to give more value to your offering and at the same time provide you with a cobranded eBook. This is a great affiliate strategy!
2. Embedded Links: Give the book away with all of your own affiliate links embedded in the eBook. Each affiliate link will still have your specific coding. Each time the eBook is passed on to another individual your coding will remain intact and each time a product or service is purchased with your link you will receive the appropriate commission.
3. Teaser Software: Another idea is to give a partial eBook away as a teaser. This is done by creating your eBook and distributing the first one or two chapters for free. If your customer likes what they read they have the option of unlocking the entire ebook upon payment. To date you are unable to do this with simple .pdf software. Although you can lock your pdf with a password you can’t issue different passwords to each customer. You can however invest in ebook software that will allow you to provide a specific number of pages or chapters to be viewed. If the customer wants more they will be brought to a payment page to buy the book. In this way if your ebook is pirated off of your site they will not be able to unlock it. There is available ebook software that allows you to do this for a nominal fee.
4. eBook Branding: If you don’t sell ebooks and want to get and edge you can write an ebook extolling the benefits of your product with brandable links within. This is a great way to attract affiliates to sell your products. They can brand the ebook with their own affiliate links and distribute them to their customers. You provide the ebook and the branding software to your affiliates. It’s very easy and cost effective to implement.
5 eBook Compilers: A good eBook compiler can also issue individual passwords to each customer to unlock the ebook once it’s been downloaded. If the customer wants a refund after your initial guarantee period you can easily issue the refund and discontinue the password making it impossible to open after you have refunded the money. A top rate compiler is expensive though.
The main point is that you shouldn’t be confined by one way of doing things. You could spend a lot of money attempting to sell your eBook through PPC or eZine advertising yet it may not appeal to your target audience as a stand alone product. But when you offer the same book as a product and not an end sale you open the field up for potential buyers.
Although the Internet is not known for random acts of philanthropy it is still considered one of the last places to get free information. It’s therefore natural to give information away freely and not draw undue concern from potential customers.
About the writer:nbsp;nbsp;Rick Carbone has been the principal editor of Home Business Research
since 1999. Home Business Research is a top home business informational website focused on the development management and marketing of online home business and work at home opportunities in addition to extensive information on ebooks and specialty software.
Online Marketing Tip Strike While The Iron Is Hot Like Bill Clinton In His Book Giving
There is a fable more than 2600 years old and its moral still applies today to any successful Teleseminar marketer or any marketer of any kind.
Its from Aesops fables and its called The Wolf in Sheeps Clothing.
A hungry wolf stalked a flock of sheep but couldnt grab one as his next meal because the shepherd protected them from predators in order to feed his own family. Having a plan the wolf found a discarded sheepskin placed it over his fur and crawled into the middle of the flock without the shepherd noticing.
Instead of pouncing on the nearest lamb and making his escape the wolf decided to wait until nighttime when the flock was safely locked up and the shepherd was eating supper with his family. He thought hed get the pick of the flock enjoy a delicious meal and slip away unseen.
But that evening the shepherd decided to have a feast with his family and friends from the neighboring village. He went to the sheep pen in the dark reached in and grabbed the first sheep he could put his hands on. He grabbed the wolf and the wolf turned out to be dinner.
The moral of this fable is to strike while the iron is hot. Instead of striking while the iron was hot the wolf creatively avoided having a meal and became the meal himself.
That happens every day in marketing. The business moral is that a good plan executed today not tomorrow not next month not next year is better than a perfect plan thats too late.
Its about progress not perfection. The only reason you will feel overwhelmed is because you want to be perfect or youre comparing your results to mine or someone elses. Focus only on your progress.
Strike while the iron is hot. Its about progress not perfection. A good plan executed today is far better than a perfect one thats too late.
Even after 2600 years Aesop can still teach us a lot.
About the writer:nbsp;nbsp;This is the philosophy I’ve used to make 25000 an hour and now you can do the same. If you want to learn exactly how I did this stepbystep go to http://www.TeleseminarSecretsProfile.com where you’ll also be able to get a free custom marketing electronic analysis. My teleseminars and online marketing strategies have helped authors speakers consultants entrepreneurs and small business owners maximize their online profits with minimal time and effort.
From Online Marketing Expert Alex Mandossian
Mobile Video Marketing
I was listening to a conference call the other day and the subject of Video Marketing came up a few times during the discussions.
Now most people when they start out in Internet marketing have very low budgets very little money for paid advertising and limited equipment. After all that ones of the main reason we all start a home based business….to get more money coming in…Right ?
So when it come to video marketing you instantly think you need the following equipment :
* Studio to make the video
* Lighting
* Editing equipment
and of course A Video Camera
etc etc
Well you’ll be pleased to know that most people pretty much already have the above….and more.
Let me explain:
* Studio to make the video Well if you have a roof over your head…..well done you have a studio
* Lighting As above….just turn on the lights ….Well done again
* Editing equipment If you have MS Vista you will have “MS Movie Maker” FREE….If not do a Google search and you will find it for FREE
Of yes the last one…..Video Camera……Well you have options here
1 You have a digital Video Camera
2 You have a Web Cam
3 You have Cell Phone with a camera/video already on
3 Borrow one of the above
You see when you want to make a movie its not that difficult after all. Video marketing is and will be the greatest method of getting a number of messages out for your product.
I highly suggest you start to use this method of marketing on a daily / weekly bases.
I hope this has been useful
About the writer: If you’d like a FREE video course of how to improve your traffic and articleadword ranking through the use of keywords then go to http://www.easyquityourjob.com right now and get your FREE copy.
